― BRAND IDENTITY & CUSTOM ILLUSTRATIONS FOR woofwear, A COLLECTION FOR THE TREND SETTING TAIL-WAGGERS.

― BRAND IDENTITY & CUSTOM ILLUSTRATIONS FOR woofwear, A COLLECTION FOR THE TREND SETTING TAIL-WAGGERS.

― BRAND IDENTITY & CUSTOM ILLUSTRATIONS FOR woofwear, A COLLECTION FOR THE TREND SETTING TAIL-WAGGERS.

― BRAND IDENTITY & CUSTOM ILLUSTRATIONS FOR woofwear, A COLLECTION FOR THE TREND SETTING TAIL-WAGGERS.

― BRAND IDENTITY & CUSTOM ILLUSTRATIONS FOR woofwear, A COLLECTION FOR THE TREND SETTING TAIL-WAGGERS.

OVERVIEW

Inspired by the outlandish doggie dress on the streets of Manhattan, Woof Wear is a collection of illustrations featuring contemporary pups in over-the-top outfits.

This personal project began with a series of illustrations, which I then created a brand identity and promotional website for.

ROLE

Art Director, Designer, Website Developer, Brand Identity, Illustration

 

WEBSITE

WW_1a

ILLUSTRATIONS

Each dog was based off of some of my favorite breeds and imaginging what their fashion sense would be like – I’ve always imagined Bulldogs as being kinda dorky.

Rotating_dogs1.1
WW_phone_crop

WEB EXPERIENCE

I brushed up on my coding skills to design and develop a website to serve as a hub for all of the artwork and online shop.

WW_2a
WW_bag
WW_mug

© 2021 SARAH BECKER
Don’t steal my shit.