― ENCOURAGING SAFETY WITH THE POWER OF TWEETS IN THE wear a mask campaign.
― ENCOURAGING SAFETY WITH THE POWER OF TWEETS IN THE wear a mask campaign.
― ENCOURAGING SAFETY WITH THE POWER OF TWEETS IN THE wear a mask campaign.
― ENCOURAGING SAFETY WITH THE POWER OF TWEETS IN THE wear a mask campaign.
― ENCOURAGING SAFETY WITH THE POWER OF TWEETS IN THE wear a mask campaign.
OVERVIEW
OVERVIEW
OVERVIEW
OVERVIEW
OVERVIEW
Masks are, at worst, a minor inconvenience. But in terms of considerable upsides, they help contain the Covid-19 pandemic—and offer a wonderful way to hide your most embarrassing quirks.
To bring levity and fight “caution fatigue”, Twitter set out to have their voice be heard — or in this case, the voices of people be heard — in the form of Tweets.
Teaming up with seven U.S cities — New York; Asbury and Jersey City, N.J.; Chicago; Seattle; Los Angeles; and Miami Beach — Tweets were placed on billboards, barges, chalked on sidewalks, painted on walls and projected on bridges all with the same messaging: wear a mask.
This initiative was lead by the experiential marketing team. Serving as the art director on this project, I worked with multiple outside production vendors to develop and approve billboard designs. For the social activation, I selected photography for posts that was sent out by the @Twitter handle to the people whose Tweets were featured on billboards.
Masks are, at worst, a minor inconvenience. But in terms of considerable upsides, they help contain the Covid-19 pandemic—and offer a wonderful way to hide your most embarrassing quirks.
To bring levity and fight “caution fatigue”, Twitter set out to have their voice be heard — or in this case, the voices of people be heard — in the form of Tweets.
Teaming up with seven U.S cities — New York; Asbury and Jersey City, N.J.; Chicago; Seattle; Los Angeles; and Miami Beach — Tweets were placed on billboards, barges, chalked on sidewalks, painted on walls and projected on bridges all with the same messaging: wear a mask.
This initiative was lead by the experiential marketing team. Serving as the art director on this project, I worked with multiple outside production vendors to develop and approve billboard designs. For the social activation, I selected photography for posts that was sent out by the @Twitter handle to the people whose Tweets were featured on billboards.
Masks are, at worst, a minor inconvenience. But in terms of considerable upsides, they help contain the Covid-19 pandemic—and offer a wonderful way to hide your most embarrassing quirks.
To bring levity and fight “caution fatigue”, Twitter set out to have their voice be heard — or in this case, the voices of people be heard — in the form of Tweets.
Teaming up with seven U.S cities — New York; Asbury and Jersey City, N.J.; Chicago; Seattle; Los Angeles; and Miami Beach — Tweets were placed on billboards, barges, chalked on sidewalks, painted on walls and projected on bridges all with the same messaging: wear a mask.
This initiative was lead by the experiential marketing team. Serving as the art director on this project, I worked with multiple outside production vendors to develop and approve billboard designs. For the social activation, I selected photography for posts that was sent out by the @Twitter handle to the people whose Tweets were featured on billboards.
Masks are, at worst, a minor inconvenience. But in terms of considerable upsides, they help contain the Covid-19 pandemic—and offer a wonderful way to hide your most embarrassing quirks.
To bring levity and fight “caution fatigue”, Twitter set out to have their voice be heard — or in this case, the voices of people be heard — in the form of Tweets.
Teaming up with seven U.S cities — New York; Asbury and Jersey City, N.J.; Chicago; Seattle; Los Angeles; and Miami Beach — Tweets were placed on billboards, barges, chalked on sidewalks, painted on walls and projected on bridges all with the same messaging: wear a mask.
This initiative was lead by the experiential marketing team. Serving as the art director on this project, I worked with multiple outside production vendors to develop and approve billboard designs. For the social activation, I selected photography for posts that was sent out by the @Twitter handle to the people whose Tweets were featured on billboards.
Masks are, at worst, a minor inconvenience. But in terms of considerable upsides, they help contain the Covid-19 pandemic—and offer a wonderful way to hide your most embarrassing quirks.
To bring levity and fight “caution fatigue”, Twitter set out to have their voice be heard — or in this case, the voices of people be heard — in the form of Tweets.
Teaming up with seven U.S cities — New York; Asbury and Jersey City, N.J.; Chicago; Seattle; Los Angeles; and Miami Beach — Tweets were placed on billboards, barges, chalked on sidewalks, painted on walls and projected on bridges all with the same messaging: wear a mask.
This initiative was lead by the experiential marketing team. Serving as the art director on this project, I worked with multiple outside production vendors to develop and approve billboard designs. For the social activation, I selected photography for posts that was sent out by the @Twitter handle to the people whose Tweets were featured on billboards.
ROLE
ROLE
ROLE
Art Director
Art Director
Art Director
Art Director
Art Director
CREATIVE DIRECTION
CREATIVE DIRECTION
CREATIVE DIRECTION
CREATIVE DIRECTION
CREATIVE DIRECTION
Thierry Ambraisse
Thierry Ambraisse
Thierry Ambraisse
Thierry Ambraisse
Thierry Ambraisse
PRODUCTION
PRODUCTION
PRODUCTION
PRODUCTION
Atomic D, IDEKO, DMAX Imaging
Atomic D, IDEKO, DMAX Imaging
Atomic D, IDEKO, DMAX Imaging
Atomic D, IDEKO, DMAX Imaging
Atomic D, IDEKO, DMAX Imaging
PRESS
PRESS
PRESS
PRESS
AdAge, AdWeek, Mashable, Campaign US
AdAge, AdWeek, Mashable, Campaign US
AdAge, AdWeek, Mashable, Campaign US
AdAge, AdWeek, Mashable, Campaign US
AdAge, AdWeek, Mashable, Campaign US
ON TWITTER
Twitter has also added the mask-wearing emoji to its menu of DM reactions and to the #WearAMask hashtag to help raise awareness on the platform.
We worked in partnership with the cities social accounts to continue the activation on the platform.
In addition, the @Twitter handle replied to the people whose Tweets we used to show them out in the wild and continue the platform engagement.
PRESS
The press took notice of the campaign, being featured in prominent news outlets, such as AdAge and AdWeek. There were also a few local broadcasts that featured the campaign.
2022 SARAH BECKER
Have a nice day