― ENCOURAGING SAFETY WITH THE POWER OF TWEETS IN THE wear a mask campaign.

― THE SOPHISTICATION OF MINIMALISM, EXPLORED IN bare minimum.

― THE SOPHISTICATION OF MINIMALISM, EXPLORED IN bare minimum.

― THE SOPHISTICATION OF MINIMALISM, EXPLORED IN bare minimum.

― ENCOURAGING SAFETY WITH THE POWER OF TWEETS IN THE wear a mask campaign.

OVERVIEW

ROLE

Lead Designer
Art Director

Brand Identity


CREATIVE DIRECTION


Brian Bergeron

Nate Millheim


ANIMATION


Kim Oldford


PRODUCTION


Blueprint Studios

OVERVIEW

Masks are, at worst, a minor inconvenience. But in terms of considerable upsides, they help contain the Covid-19 pandemic—and offer a wonderful way to hide your most embarrassing quirks.

To bring levity and fight “caution fatigue”, Twitter set out to have their voice be heard — or in this case, the voices of people be heard — in the form of Tweets.

Teaming up with seven U.S cities — New York; Asbury and Jersey City, N.J.; Chicago; Seattle; Los Angeles; and Miami Beach — Tweets were placed on billboards, barges, chalked on sidewalks, painted on walls and projected on bridges all with the same messaging: wear a mask.

This initiative was lead by the experiential marketing team. Serving as the art director on this project, I worked with multiple outside production vendors to develop and approve billboard designs. For the social activation, I selected photography for posts that was sent out by the @Twitter handle to the people whose Tweets were featured on billboards.

ROLE

Lead Designer
Art Director

Brand Identity


CREATIVE DIRECTION


Brian Bergeron

Nate Millheim


ANIMATION


Kim Oldford


PRODUCTION


Blueprint Studios

ROLE

OVERVIEW

They say making first impressions is really important, but how do you do that for a global brand?

I had the privilege of leading the design for the inaugural Twitter all-hands conference, Twitter #OneTeam. The event spanned over three days, taking place in San Francisco's Moscone Center and Twitter office.

This is the first time the entire company came together as one to celebrate the global diversity of the people that work for the company.

I worked on developing the brand identity for the event, as well as lead the production for all event assets including: venue spatial designs, wayfinding, presentation design, digital assets, and swag.

OVERVIEW

They say making first impressions is really important, but how do you do that for a global brand?

I had the privilege of leading the design for the inaugural Twitter all-hands conference, Twitter #OneTeam. The event spanned over three days, taking place in San Francisco's Moscone Center and Twitter office.

This is the first time the entire company came together as one to celebrate the global diversity of the people that work for the company.

I worked on developing the brand identity for the event, as well as lead the production for all event assets including: venue spatial designs, wayfinding, presentation design, digital assets, and swag.

Art Director

 

OVERVIEW

They say making first impressions is really important, but how do you do that for a global brand?

I had the privilege of leading the design for the inaugural Twitter all-hands conference, Twitter #OneTeam. The event spanned over three days, taking place in San Francisco's Moscone Center and Twitter office.

This is the first time the entire company came together as one to celebrate the global diversity of the people that work for the company.

I worked on developing the brand identity for the event, as well as lead the production for all event assets including: venue spatial designs, wayfinding, presentation design, digital assets, and swag.

OVERVIEW

They say making first impressions is really important, but how do you do that for a global brand?

I had the privilege of leading the design for the inaugural Twitter all-hands conference, Twitter #OneTeam. The event spanned over three days, taking place in San Francisco's Moscone Center and Twitter office.

This is the first time the entire company came together as one to celebrate the global diversity of the people that work for the company.

I worked on developing the brand identity for the event, as well as lead the production for all event assets including: venue spatial designs, wayfinding, presentation design, digital assets, and swag.

CREATIVE DIRECTION

OVERVIEW

They say making first impressions is really important, but how do you do that for a global brand?

I had the privilege of leading the design for the inaugural Twitter all-hands conference, Twitter #OneTeam. The event spanned over three days, taking place in San Francisco's Moscone Center and Twitter office.

This is the first time the entire company came together as one to celebrate the global diversity of the people that work for the company.

I worked on developing the brand identity for the event, as well as lead the production for all event assets including: venue spatial designs, wayfinding, presentation design, digital assets, and swag.

OVERVIEW

They say making first impressions is really important, but how do you do that for a global brand?

I had the privilege of leading the design for the inaugural Twitter all-hands conference, Twitter #OneTeam. The event spanned over three days, taking place in San Francisco's Moscone Center and Twitter office.

This is the first time the entire company came together as one to celebrate the global diversity of the people that work for the company.

I worked on developing the brand identity for the event, as well as lead the production for all event assets including: venue spatial designs, wayfinding, presentation design, digital assets, and swag.

Thierry Ambraisse 


OVERVIEW

They say making first impressions is really important, but how do you do that for a global brand?

I had the privilege of leading the design for the inaugural Twitter all-hands conference, Twitter #OneTeam. The event spanned over three days, taking place in San Francisco's Moscone Center and Twitter office.

This is the first time the entire company came together as one to celebrate the global diversity of the people that work for the company.

I worked on developing the brand identity for the event, as well as lead the production for all event assets including: venue spatial designs, wayfinding, presentation design, digital assets, and swag.

OVERVIEW

They say making first impressions is really important, but how do you do that for a global brand?

I had the privilege of leading the design for the inaugural Twitter all-hands conference, Twitter #OneTeam. The event spanned over three days, taking place in San Francisco's Moscone Center and Twitter office.

This is the first time the entire company came together as one to celebrate the global diversity of the people that work for the company.

I worked on developing the brand identity for the event, as well as lead the production for all event assets including: venue spatial designs, wayfinding, presentation design, digital assets, and swag.

PRODUCTION

OVERVIEW

They say making first impressions is really important, but how do you do that for a global brand?

I had the privilege of leading the design for the inaugural Twitter all-hands conference, Twitter #OneTeam. The event spanned over three days, taking place in San Francisco's Moscone Center and Twitter office.

This is the first time the entire company came together as one to celebrate the global diversity of the people that work for the company.

I worked on developing the brand identity for the event, as well as lead the production for all event assets including: venue spatial designs, wayfinding, presentation design, digital assets, and swag.

OVERVIEW

They say making first impressions is really important, but how do you do that for a global brand?

I had the privilege of leading the design for the inaugural Twitter all-hands conference, Twitter #OneTeam. The event spanned over three days, taking place in San Francisco's Moscone Center and Twitter office.

This is the first time the entire company came together as one to celebrate the global diversity of the people that work for the company.

I worked on developing the brand identity for the event, as well as lead the production for all event assets including: venue spatial designs, wayfinding, presentation design, digital assets, and swag.

Atomic D, IDEKO, DMAX Imaging 


OVERVIEW

They say making first impressions is really important, but how do you do that for a global brand?

I had the privilege of leading the design for the inaugural Twitter all-hands conference, Twitter #OneTeam. The event spanned over three days, taking place in San Francisco's Moscone Center and Twitter office.

This is the first time the entire company came together as one to celebrate the global diversity of the people that work for the company.

I worked on developing the brand identity for the event, as well as lead the production for all event assets including: venue spatial designs, wayfinding, presentation design, digital assets, and swag.

OVERVIEW

They say making first impressions is really important, but how do you do that for a global brand?

I had the privilege of leading the design for the inaugural Twitter all-hands conference, Twitter #OneTeam. The event spanned over three days, taking place in San Francisco's Moscone Center and Twitter office.

This is the first time the entire company came together as one to celebrate the global diversity of the people that work for the company.

I worked on developing the brand identity for the event, as well as lead the production for all event assets including: venue spatial designs, wayfinding, presentation design, digital assets, and swag.

PRESS

OVERVIEW

They say making first impressions is really important, but how do you do that for a global brand?

I had the privilege of leading the design for the inaugural Twitter all-hands conference, Twitter #OneTeam. The event spanned over three days, taking place in San Francisco's Moscone Center and Twitter office.

This is the first time the entire company came together as one to celebrate the global diversity of the people that work for the company.

I worked on developing the brand identity for the event, as well as lead the production for all event assets including: venue spatial designs, wayfinding, presentation design, digital assets, and swag.

OVERVIEW

They say making first impressions is really important, but how do you do that for a global brand?

I had the privilege of leading the design for the inaugural Twitter all-hands conference, Twitter #OneTeam. The event spanned over three days, taking place in San Francisco's Moscone Center and Twitter office.

This is the first time the entire company came together as one to celebrate the global diversity of the people that work for the company.

I worked on developing the brand identity for the event, as well as lead the production for all event assets including: venue spatial designs, wayfinding, presentation design, digital assets, and swag.

AdAge, AdWeek, Mashable, Campaign US 

OVERVIEW

They say making first impressions is really important, but how do you do that for a global brand?

I had the privilege of leading the design for the inaugural Twitter all-hands conference, Twitter #OneTeam. The event spanned over three days, taking place in San Francisco's Moscone Center and Twitter office.

This is the first time the entire company came together as one to celebrate the global diversity of the people that work for the company.

I worked on developing the brand identity for the event, as well as lead the production for all event assets including: venue spatial designs, wayfinding, presentation design, digital assets, and swag.

OVERVIEW

They say making first impressions is really important, but how do you do that for a global brand?

I had the privilege of leading the design for the inaugural Twitter all-hands conference, Twitter #OneTeam. The event spanned over three days, taking place in San Francisco's Moscone Center and Twitter office.

This is the first time the entire company came together as one to celebrate the global diversity of the people that work for the company.

I worked on developing the brand identity for the event, as well as lead the production for all event assets including: venue spatial designs, wayfinding, presentation design, digital assets, and swag.

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ON TWITTER

Twitter has also added the mask-wearing emoji to its menu of DM reactions and to the #WearAMask hashtag to help raise awareness on the platform.

We worked in partnership with the cities social accounts to continue the activation on the platform.

In addition, the @Twitter handle replied to the people whose Tweets we used to show them out in the wild and continue the platform engagement.

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PRESS

The press took notice of the campaign, being featured in prominent news outlets, such as AdAge and AdWeek. There were also a few local broadcasts that featured the campaign. 

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© 2021 SARAH BECKER
Don’t steal my shit.