― DELIVERING THE FULL 360 FOR THE visa third wednesday experience.

― DELIVERING THE FULL 360 FOR THE visa third wednesday experience.

― DELIVERING THE FULL 360 FOR THE visa third wednesday experience.

― DELIVERING THE FULL 360 FOR THE visa third wednesday experience.

― DELIVERING THE FULL 360 FOR THE visa third wednesday experience.

OVERVIEW

OVERVIEW

OVERVIEW

Visa brought on our team to develop a creative, cohesive strategy and flawless execution of a monthly series of employee engagement events.

With the objective of bringing an event to all Visa employees with consideration for a virtual and hybrid environment, the Third Wednesday Experience was born. Taking place on the third Wednesday of each month, the Experience is a full hour-long live broadcast that brings together the Visa network with variety show programming.

From interviews with executive leadership to activities with celebrity talent, the show generates excitement for current and prospective employees as well as promoting Visa culture.

After leading the inaugural event in December 2021, our small team continues to plan and produce the entire set of Experiences for the rest of 2022.

ROLE

Creative Director

 

C0-CREATIVE DIRECTOR

Alida Dow

 

PRODUCERS

Adam Ranken
Samantha Rowland

 

ACCOUNT

Nikki Padovano

 

PRODUCTION

Produce XM
Liam Labs

 

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THE EXPERIENCE

Shot on-site in the Visa offices, the location of the Experience changes every month. For the first show, we shot in San Francisco and had the opportunity to feature local Visa leadership and talent. 

TALENT PARTNERSHIPS

For the inaugural show, we invited Chef and Entrepreneur Roy Choi to talk about his passion for food and social activism while also judging a cooking competition with Visa leadership. Every month of the Experience features a new talent partnership that coincides with the show's monthly theme. 

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HYBRID VIEWING

Even though the first broadcast was located in San Francisco, viewing parties were set up in the other Visa offices and employees also had the option of viewing at home on the internal streaming platform where they could interact using the integrated polling and chat components.   

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2022 SARAH BECKER
Don’t steal my shit.