― WHAT HAPPENS IN VEGAS STAYS AT twitter ces.

― WHAT HAPPENS IN VEGAS STAYS AT twitter ces.

― WHAT HAPPENS IN VEGAS STAYS AT twitter ces.

― WHAT HAPPENS IN VEGAS STAYS AT twitter ces.

― WHAT HAPPENS IN VEGAS STAYS AT twitter ces.

OVERVIEW

Over the past few years at CES, Twitter has made its presence known with a large booth activation that takes place in the MGM Hotel in Las Vegas, called the Twitter Commons.

Driven by the marketing campaign of #StartWithThem, the spatial design was focused on highlighting Twitter’s most active communities on the platform.

ROLE

ROLE

ROLE

Design Lead, Lettering, Iconography, Spatial Design

 

Design Lead, Lettering, Iconography, Spatial Design

 

Design Lead, Lettering, Iconography, Spatial Design

 

CREATIVE DIRECTION

Brian Bergeron, Nate Millheim

 

EVENT PHOTOGRAPHY

Jon Carmichael

 

PRODUCTION

NA Collective 

CES-2a
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NEON SIGNAGE

The neon accents carry on throughout the Twitter Commons and into the full service coffee shop. 

To bring some intererst into that area a one-of-a-kind neon sign was created. I hand lettered "What's Happening" which was then set into neon and put on top of coffee beans in the shape of the Twitter reply icon.

CES-6a

MUG WALL

Another statement piece within the cafe was a wall of custom mugs.

Eacch mug featured it's own illustration to represent the 30+ cities where Twitter has offices. I designed each icon based off of a prominent landmark of each city. 

The mugs werre a hit and Tweeps loved guessing which much ccame from where. If I didn't have the cheat sheet, I'm not sure I would have been able to guess correctly as geography was never my best subject.

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© 2021 SARAH BECKER
Don’t steal my shit.