― WHAT HAPPENS IN VEGAS STAYS AT twitter ces.
― WHAT HAPPENS IN VEGAS STAYS AT twitter ces.
― WHAT HAPPENS IN VEGAS STAYS AT twitter ces.
― WHAT HAPPENS IN VEGAS STAYS AT twitter ces.
― WHAT HAPPENS IN VEGAS STAYS AT twitter ces.
OVERVIEW
Over the past few years at CES, Twitter has made its presence known with a large booth activation that takes place in the MGM Hotel in Las Vegas, called the Twitter Commons.
Driven by the marketing campaign of #StartWithThem, the spatial design was focused on highlighting Twitter’s most active communities on the platform.
Over the past few years at CES, Twitter has made its presence known with a large booth activation that takes place in the MGM Hotel in Las Vegas, called the Twitter Commons.
Driven by the marketing campaign of #StartWithThem, the spatial design was focused on highlighting Twitter’s most active communities on the platform.
Over the past few years at CES, Twitter has made its presence known with a large booth activation that takes place in the MGM Hotel in Las Vegas, called the Twitter Commons.
Driven by the marketing campaign of #StartWithThem, the spatial design was focused on highlighting Twitter’s most active communities on the platform.
ROLE
ROLE
ROLE
Design Lead, Lettering, Iconography, Spatial Design
Design Lead, Lettering, Iconography, Spatial Design
Design Lead, Lettering, Iconography, Spatial Design
Design Lead, Lettering, Iconography, Spatial Design
CREATIVE DIRECTION
Brian Bergeron, Nate Millheim
Brian Bergeron, Nate Millheim
Brian Bergeron, Nate Millheim
EVENT PHOTOGRAPHY
Jon Carmichael
Jon Carmichael
Jon Carmichael
PRODUCTION
NA Collective
NA Collective
NA Collective
NEON SIGNAGE
The neon accents carry on throughout the Twitter Commons and into the full service coffee shop.
To bring some intererst into that area a one-of-a-kind neon sign was created. I hand lettered "What's Happening" which was then set into neon and put on top of coffee beans in the shape of the Twitter reply icon.
MUG WALL
Another statement piece within the cafe was a wall of custom mugs.
Eacch mug featured it's own illustration to represent the 30+ cities where Twitter has offices. I designed each icon based off of a prominent landmark of each city.
The mugs werre a hit and Tweeps loved guessing which mug came from where. If I didn't have the cheat sheet, I'm not sure I would have been able to guess correctly as geography was never my best subject.
2022 SARAH BECKER
Have a nice day