OVERVIEW

Located in New York City's Meatpacking District, Samsung 837 is the first flagship building in North America. Described as a "technology playround and cultural destination," the building held its inaugural opening event in coincidence with the global Samsung cconference and annoucement of the latest Galaxy device.

Digital and print assets were created for the multi-day event including invitations, credential badges, event signage as well as the mobile interface for digital ordering at the bar.

ROLE

Designer

CREATIVE DIRECTION

Mike Lowry, Jorie Gillis

DESIGNED WITH

Matthew Jones