― REINVENTING THE WAY TWITTER DOES COMPANY-WIDE CONFERENCES AT twitter oneteam.

― REINVENTING THE WAY TWITTER DOES COMPANY-WIDE CONFERENCES AT twitter oneteam.

― REINVENTING THE WAY TWITTER DOES COMPANY-WIDE CONFERENCES AT twitter oneteam.

― REINVENTING THE WAY TWITTER DOES COMPANY-WIDE CONFERENCES AT twitter oneteam.

― REINVENTING THE WAY TWITTER DOES COMPANY-WIDE CONFERENCES AT twitter oneteam.

OVERVIEW

OVERVIEW

They say making first impressions is really important, but how do you do that for a global brand?

I had the privilege of leading the design for the inaugural Twitter all-hands conference, Twitter #OneTeam. The event spanned over three days, taking place in San Francisco's Moscone Center and Twitter office.

This is the first time the entire company came together as one to celebrate the global diversity of the people that work for the company.

I worked on developing the brand identity for the event, as well as lead the production for all event assets including: venue spatial designs, wayfinding, presentation design, digital assets, and swag.

ROLE

Design Lead, Art Director, Brand Identity


CREATIVE DIRECTION

Brian Bergeron, Nate Millheim


ANIMATION

Kim Oldford 

 

PRODUCTION

Blueprint Studios

 

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TOUCHPOINTS

Upon registration every Tweep received a branded welcome tote with various #OneTeam goodies. Throughout the conference center, branded moments were created with the integration of a directional design system.

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© 2021 SARAH BECKER
Don’t steal my shit.