― CREATING A BRAND WITHIN A BRAND, THE mopub redesign.

― CREATING A BRAND WITHIN A BRAND, THE mopub redesign.

― CREATING A BRAND WITHIN A BRAND, THE mopub redesign.

― CREATING A BRAND WITHIN A BRAND, THE mopub redesign.

― CREATING A BRAND WITHIN A BRAND, THE mopub redesign.

OVERVIEW

OVERVIEW

MoPub, a company once a part of Twitter – now acquired by Applovin – provides monetization solutions for mobile app publishers and developers around the globe.

I was responsible for developing their brand to be aligned with the overall Twitter identity while continuing to evolve the work to be unique to their message and audience.

For over two years, I lead the design for over 100 events, digital and printed marketing materials, website assets, and an entire library of icons. Due to our tiny but mighty team, I also ended up discovering a knack for all things Jira and project management.

MoPub, a company once a part of Twitter – now acquired by Applovin – provides monetization solutions for mobile app publishers and developers around the globe.

I was responsible for developing their brand to be aligned with the overall Twitter identity while continuing to evolve the work to be unique to their message and audience.

For over two years, I lead the design for over 100 events, digital and printed marketing materials, website assets, and an entire library of icons. Due to our tiny but mighty team, I also ended up discovering a knack for all things Jira and project management.

MoPub, a company once a part of Twitter – now acquired by Applovin – provides monetization solutions for mobile app publishers and developers around the globe.

I was responsible for developing their brand to be aligned with the overall Twitter identity while continuing to evolve the work to be unique to their message and audience.

For over two years, I lead the design for over 100 events, digital and printed marketing materials, website assets, and an entire library of icons. Due to our tiny but mighty team, I also ended up discovering a knack for all things Jira and project management.

MoPub, a company once a part of Twitter – now acquired by Applovin – provides monetization solutions for mobile app publishers and developers around the globe.

I was responsible for developing their brand to be aligned with the overall Twitter identity while continuing to evolve the work to be unique to their message and audience.

For over two years, I lead the design for over 100 events, digital and printed marketing materials, website assets, and an entire library of icons. Due to our tiny but mighty team, I also ended up discovering a knack for all things Jira and project management.

MoPub, a company once a part of Twitter – now acquired by Applovin – provides monetization solutions for mobile app publishers and developers around the globe.

I was responsible for developing their brand to be aligned with the overall Twitter identity while continuing to evolve the work to be unique to their message and audience.

For over two years, I lead the design for over 100 events, digital and printed marketing materials, website assets, and an entire library of icons. Due to our tiny but mighty team, I also ended up discovering a knack for all things Jira and project management.

ROLE

Design Lead, Art Director, Project Manager

 

Design Lead, Art Director, Project Manager

 

Design Lead, Art Director, Project Manager

 

Design Lead, Art Director, Project Manager

 

ANIMATION

ANIMATION

ANIMATION

ANIMATION

Mary Sniezek

Mary Sniezek

Mary Sniezek

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MP-logo-detail

SUPERGRAPHIC

The main MoPub graphic element is inspired by the MoPub word mark. By leveraging its unique letterforms, the element speaks to the movement and connections made possible through the platform.

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MoPub_posters-B
MoPub_posters-A
MP_icons

ICONOGRAPHY LIBRARY

What is mobile programmatic? Header bidding? Network mediation?

MoPub’s services can be abstract and complex. In order to make the terminology easy to understand, I built a library of 200+ icons, graphics, and illustrations.

MoPub-3a
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EVENTS

From large to small, the MoPub marketing team is a present force at many industry events across the globe.

Of the 100+ events designed, no two were ever the same.

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MoPub-5a

2022 SARAH BECKER
Have a nice day