― CREATING A BRAND WITHIN A BRAND, THE mopub redesign

― CREATING A BRAND WITHIN A BRAND, THE mopub redesign

― CREATING A BRAND WITHIN A BRAND, THE mopub redesign

― CREATING A BRAND WITHIN A BRAND, THE mopub redesign.

OVERVIEW

OVERVIEW

MoPub, a company acquired by Twitter, provides monetization solutions for mobile app publishers and developers around the globe.

I was responsible for developing their brand to be aligned with the overall Twitter identity while continuing to evolve the work to be unique to their message and audience.

For over two years, I lead the design for over 100 events, digital and printed marketing materials, website assets, and an entire library of icons. Due to our tiny but mighty team, I also ended up discovering a knack for all things Jira and project management.

ROLE

Design Lead, Art Director, Brand Identity, Event Design, Iconography, Project Management

 

ANIMATION

ANIMATION

Mary Sniezek 

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MP-logo-detail

SUPERGRAPHIC

The main MoPub graphic element is inspired by the MoPub word mark. By leveraging its unique letterforms, the element speaks to the movement and connections made possible through the platform.

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MoPub_posters-B
MoPub_posters-A
MP_icons

ICONOGRAPHY LIBRARY

What is mobile programmatic? Header bidding? Network mediation?

MoPub’s services can be abstract and complex. In order to make the terminology easy to understand, I built a library of 200+ icons, graphics, and illustrations.

MoPub-3a
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EVENTS

From large to small, the MoPub marketing team is a present force at many industry events across the globe.

Of the 100 events designed, no two were ever the same.

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MoPub-5a

© 2021 SARAH BECKER
Don’t steal my shit.